What's so important about PRIDE??

It's so saddening that people nowadays keep torturing themselves only for the sake of pride. It's like people are thinking that, pride is their god, something that is so important and number one. Oh c'mon, does pride ever give you happiness? Does pride brings you a happy life?? If the answer is yes, maybe you're a pride-aholic, and you don't know what happiness is. You know, pride only gives you a short satisfaction, and not happiness. I wonder why thousands or millions of people are fighting, splitting, falling out or whatever just because a fucking single word called pride?! And they are sacrificing their happiness only for that pride. It's just pathetic. and I really really wish people would just let go their pride for their happiness and love. Well, there's a quote that said, 

“It is better to lose your pride with someone you love rather than to lose that someone you love with your useless pride.”

Yeah, it might sounds crazy, but that's a good message, why you have to lose something so important only for the sake of pride? Just, think about it!